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Comment bien construire sa marque ?

proposé le 13 janvier 2022

« L’identité c’est la cause ; et la marque l’effet. La solidité de la première influence la solidité de la seconde ».
Cette citation de Larry Ackerman , expert en identité organisationnelle et personnelle tombe à point nommé pour ce premier sujet qui va traiter de la bonne construction d’une marque…
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